& Success Stories
Find out how we helped British Airways by reading their case study
Event(s) - British Airways Open Weekend
Delegates - High Value Customers
Location - Heathrow Airport
Held every few years, the British Airways open weekend offers selected customers and staff the chance to bring their families and friends to see behind the scenes at the airline. With several aircraft to wander through and a huge interactive exhibition alongside Concorde, invitations were in high demand. BA turned to Event Connections to assist them with the invitation process as well as managing the on-site registration.
Working alongside the in-house teams, we developed a fully responsive micro-site built to fit within the brand guidelines. Invitations were sent to thousands of high value customers and our site validated their details against the BA database. Invitees could then go on to register for themselves and up to three guests.
With the staff, we co-ordinated an open ballot for tickets. With 43,000 staff and only 2500 invites up for grabs, it was hugely popular. Again, selected invitees could then add up to three guests to their registration.
Car parking was available, but limited and as part of the registration, we generated personalised car passes with guest's registration numbers so they could print and display them ahead of arriving on-site.
With the event being air-side at Heathrow, security was a priority and as part of the check-in solution on the day, attendees would need to be validated and ID would need to be checked. Speed was also incredibly important so that people could get in to enjoy the day without delay. We used customised handheld devices to scan QR codes and select those who had actually arrived.
Entry to the event was via two gates that we connected back to the central server using our long-range wifi equipment. This then meant that we could give real-time data to British Airways detailing how many people had arrived to each session.
At the peak flow, we saw 3000 people per hour arrive through the gates with minimal delay. All facilitated with just 12 handheld devices and 4 help desks
The project was a great example of how Event Connections use the latest technology and high levels of customer service to offer an outstanding service to our client and their guests.
Have a project in mind?
We would love to talk to you about your event and produce a no-obligation quotationGet in touch >