event connections

Case Studies

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Case Study

Find out how we helped Samsung by reading their case study

Event(s) - Samsung Academy Live

Delegates - TV/AV Retail Customers

Location - Various UK locations


Avenue Events are a dynamic event management company that offer a fresh and energetic approach to events over a wide range of sectors.  Over the past few years, they have been contracted to deliver several events for Samsung - a market leader in high-tech consumer electronics and IT and mobile communications - ranging from European product launches to UK roadshows and staff days out. 

Our Role

After receiving invitation lists for the UK training and product launch roadshows from Samsung’s Area Sales Manager, we created a bespoke online booking system and invitations that emulate Samsung’s distinctive branding.  Delegates followed the e-mail links to register their attendance before receiving an automatically generated booking confirmation, as well as pre-event reminders and joining instructions.  

Our experienced team were on hand to provide delegate support by answering phone calls, responding to e-mails and handling any changes or special requests, all in Samsung’s name; delegates received a prompt and personal response while Area Sales Managers are free from day to day enquiries.  

Both Avenue Events and Samsung staff could monitor bookings in real time through our report module, which allowed them to plan effectively and respond to changes.  The booking system remained live throughout, meaning that delegates could continue to book for later dates in the roadshow, or, make changes to their booking.

We were always on hand to make sure the arrivals experience was seamless and smooth; on-demand name badge printing meant that name changes or spelling errors are dealt with easily and quickly.  


We continue to work closely with both Avenue Events and Samsung to ensure that the highest standards of delegate management services are delivered in advance and on-site for not only the UK training and product launch roadshows, but each and every event.  

It was great to have Event Connections on site with us again - our customers are our number one priority and Event Connections make sure they get looked after. Their systems and staff always help us to make the most of events and their professionalism and attention to detail is second to none.

Colin Rodgers, General Manager - Independents, Samsung Electronics UK

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