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Case Studies

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Case Study

Find out how we helped Silverstone by reading their case study

Event Connections have provided full delegate management solutions across a range of events for Silverstone, the home of British motor racing. Our adaptable approach enables us to provide an appropriate level of service to high profile and VIP guests.

When Silverstone were planning the launch of their new "Silverstone Wing", they needed us to manage their guest list of several hundred VIPs. This meant giving their guests due care and attention whilst at the same time being able to work within the boundaries set by organisers and, if necessary, politely decline some requests to attend.

Silverstone supplied us with an invitation list which we then used to issue email invitations brand matched to the Wing Launch branding.

Invitees were able to respond to the invitation with a simple click and submit basic contact and dietary information through a specially built online system.

For those with questions, or who didn't want to respond online, our experienced delegate services team handled enquiries and responses over the phone or via email.

Reports were sent on a regular basis to Silverstone to ensure they were able to monitor responses and chase any non-responders.

The booking system was taken offline once the event was fully booked, however, our team continued to take enquiries after this date, liaising with Silverstone as necessary. Joining instructions were sent through our system, ensuring guests knew exactly where they were going and the time they needed to be there.

Finally, in order to help with the smooth running of the event itself we were able to forward the delegate helpline through to a Silverstone mobile phone which enabled their on-site team to assist delegates with any on-the-day issues.

Event Connections have supplied Silverstone with delegate services on a variety of high profile events. They are able to quickly grasp our requirements and free our team up to focus on the rest of the event

. Laurence Wiltshire, Head of Activities, Silverstone Circuits

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