event connections

Track delegates into sessions

Tracking delegates’ movements throughout the event can provide great insight into the successes and ‘failures’ of your programme and itinerary.

Including a unique barcode on one of our bespoke entry badges makes it possible to track attendance at various breakout sessions or seminars, as well as monitoring which exhibition stands have been visited at a show.

With our small handheld scanners you are able able to scan delegates’ barcodes to collect data on how people have engaged with your event. This data is then available in a range of full post-event reports showing who went where and when.

This can be especially useful for monitoring session popularity and planning subsequent sessions based on high engagement levels, and also for post-event marketing specific to a particular breakout session.

These post-event reports, when combined with our real-time reporting on pre-event registration and attendance, means you have greater insight and total control, with an opportunity to contact delegates after the event with specific and tailored follow up marketing.

If a particular session was popular you could contact attendees and offer additional information, products, services and news on future events which you may be running to maximise attendance and stay connected with delegates.

Find out how our robust check-in system, delegate tracking and expert team made Iris’ event run smoothly and professionally for over 500 attendees.

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