Event(s) Specsavers Seminar
Delegates 2000 partners and store managers
Location ICC Birmingham



The Specsavers Seminar is a critical internal event where partners and managers gather to learn key information for the year ahead. With different streams in the business, the event programme is tailored to suit each attendee and a registration solution was required to handle that.

With a small internal team managing the event, Specsavers needed a fully managed solution,

With a very tight window for registration and badging on the day, Specsavers were keen for a fully managed solution that got people into the event quickly.


We built a fully customised online registration system for the event where people only saw content and options relevant to them. Exhibition slots, lunches and specific meetings are all allocated to delegates on the basis of their specific agenda.

Acting on behalf of the Specsavers team, we handled all enquiries and bookings for the event.

A super-fast QR code scanning and badging solution was delivered and staffed by Event Connections. Badges contained a unique agenda for each delegate for quick reference.

Thank you and your team so much for an excellent job, all the feedback so far has been extremely positive
— Kevin Lewington, Specsavers Partnership Events Producer
Andy Barr